It missed its goal of 30 million mobile users for the whole year 2020, from 24 million in 2019, mainly due to the impacts of Covid-19.Ĭoc Cok is estimated to gain an estimated VND235 billion (US$10.1 million) in revenue, an increase of more than 13% compared to 2019, recording a pre-tax profit of VND30 billion ($1.3 million). This year, the engine has reached 25 million users including 4 million mobile ones.
From a zero-market share in 2013, the Vietnamese browser and search engine company Coc Coc ranked second after 7 years.Ĭoc Coc aims to reach 20% of the browser market share on desktops and 15% of the search engine market share on mobile devices by 2021.
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With the achievement of 13 million mobile users on both iOS and Android, Coc Coc has risen to the top four most popular mobile browsers in Vietnam and ranked 1st among the free apps on the App Store in November.Īccording to the report by Statcounter, a web traffic analysis website, the market share of Coc Coc doubled that of the same period in 2019 and gained a larger piece from the search engine’s share giant Google (a drop from 94.4% to 89.9%) in August. Rural users are considered as the major driving force to materialize the goal of Made-in-Vietnam search engine in the coming time.Ĭoc Coc targets the Vietnamese users in suburban and rural areas. In fact, 77% of Vietnam rural users clicked on a search ad because of a relevant headline. traditional media (24%) and social media (27%). The report showed that the rural users choose Search as the key tool when making purchase decisions, with 45% of rural consumers using it to find information on products vs. The internet has become a bridge to resources, products, and services that these users are accessing for the first time.
This is where over half of the country’s population resides - an untapped market with rising internet penetration.Īccording to the latest report “Vietnam’s Search for Tomorrow” released in October by Google, 77% of rural people now have internet access, and 91% use the internet daily. Rural Vietnam is a prime market for growth, projected to be twice as fast as metropolitan areas. Nguyen Vu Anh, two Deputies CEO of Coc Coc in Vietnam.